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Break free from addiction with the help of self hypnosis!

An addiction can seem like a life sentence, but just by making a decision to do something about it you have already taken the first step towards freedom. Self hypnosis can help you every step of the way as you complete that journey.

The mind plays a major role in addictive behavior and our CD’s and MP3 downloads use the best hypnotherapy techniques to go straight to the part of the mind that keeps the addiction in place. This enables you to do what you’ve already done before – to change the “program” in your mind. After all, you changed the program when you started developing an addiction, and now you can change it back again to break free!

All addictions work by hijacking the body's natural reward and expectation mechanisms. Self-hypnosis can help you build more helpful patterns of behavior and break the vicious circle of addiction at its source.

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New: Download directly with our free Smart Session app after you order (via our website), for greater choice and more control over how you listen.

Frequently Asked Questions

Learn more about self hypnosis, hypnotherapy and how it can help in the treatment of addictions.

How can self hypnosis help to overcome an addiction?

All addictions work by hijacking the body's natural reward and expectation mechanisms. Our self hypnosis CD's and MP3 downloads use advanced hypnotherapy techniques and the latest psychology approaches to build more helpful patterns of behavior and break the vicious circle of addiction at its source. With repeated listening you can begin to develop more positive emotional responses and better coping strategies.

One of the greatest problems for addicts is that even when you just think about whatever it is that you are hooked on, there is a rush of dopamine that encourages your desire to act addictively. By using self hypnosis and hypnotherapy you can bring about greater control over this feeling and so make it far easier for you to change your addictive behavior. Our self hypnosis programs also work effectively on the triggers that cause cravings.

Last but not least, you need to be highly motivated to overcome any type of addiction and our self hypnosis CD's and downloads help to boost your motivation to succeed, give you the tools to be able to persevere, and to cope with any discomfort that comes when you break free. They can help you to think and feel in ways that support you in your quest to not only break free, but to remain free.

Can a psychological approach to a physical addiction really work?

There is certainly a physical aspect to addictions such as alcohol, smoking and drugs. Yet these physical addictions work by hijacking the body's natural reward and expectation mechanisms, which are closely linked to emotional expectations and reactions. Although this involves physical biochemistry, the process is driven by emotion and subconscious expectations.

This is not to say that there is nothing physical in addiction and we certainly do not seek to minimize or to underestimate the difficulties that can be involved in breaking free. But to truly break free from addiction a psychological approach is needed, not least because all addictions have psychological elements that keep them in place. Resolving these issues will significantly increase your ability to overcome any addiction.

The psychological approaches we use in our self hypnosis CD's and MP3 downloads differs depending upon the type of addiction, but they are all designed to produce more helpful subconscious expectations and more positive emotional reactions to break the vicious circle of addiction at its source.

Is addiction the result of an “addictive personality”?

Some people respond more intensely than others to gambling, or using drugs, alcohol, or tobacco because of their genetics. But the idea of an “addictive personality” is a controversial one, and one that is increasingly out-of-date.

We subscribe to the “social model” of addiction, which sees addiction as a learned behavior that develops as a result of environmental factors.  This is very different to the “medical model”, which views addiction as solely down to genetics or personal disposition.  In our view, the “social model” is more empowering, since it gives people the opportunity to learn different ways of coping.

It’s important to remember that all human beings have the capacity to be an “addict” in some sense.  We all have a natural reward and satisfaction mechanism, that releases certain hormones into our system in response to situations or actions. It is this which drives us towards things which are beneficial to us and helps us avoid things which cause us pain. Without this mechanism, it's doubtful that our species would have evolved at all.  If there is an “addictive personality”, then we’ve all got one!

Will I also need to deal with any underlying issues?

For some people the reasons for becoming addicted are superficial ones – such as wanting to experiment, or to conform with their peer group. But although these are common reasons, for many people there are other, deeper forces acting on them. It is well known that underlying emotional issues can make people more vulnerable to “self-medicating” through the use of addictive substances or addictive behavior.

If your addiction is the result of unresolved emotional issues then we highly recommend complementing your treatment with other resources from our selection of self hypnosis CD's and MP3 downloads. For example, we would strongly recommend addressing any underlying issues around anxiety and depression. This type of approach can really help to address the psychological forces that may underpin your addiction and increase your chances of success.

How does your hypnotherapy compare to other forms of treatment?

Whether you suffer from an addiction to alcohol, drugs, smoking or an activity such as gambling, there are often a variety of ways by which you can help yourself. For some addictions there are medications that can help, but if you merely deal with the physical side of the problem then you are unlikely to completely break free from your addiction. To truly break free from an addiction a psychological approach is needed.

It is important to remember that hypnosis is not magic and there are no “special words” that can provide a miracle cure for addictions, or anything else for that matter. Hypnosis is an open state of mind and self hypnosis is a wonderful tool that allows us to tap into this powerful state, so that we can produce positive, permanent, lasting change. But it is the quality of the therapy that really counts and our approach to hypnotherapy uses the best therapeutic approaches, based on the very latest psychological research.

Can hypnotherapy be used in conjunction with other approaches?

Hypnotherapy is a complementary therapy and as such it can be combined with other treatments that may offer you additional help and support. Therefore our self hypnosis CD's and MP3 downloads should not be viewed as an alternative or substitute for other forms of treatment. In fact, using our audio programs may help to increase the effectiveness of other treatments.

This is another reason why using our self hypnosis audio programs can be very helpful – you can use our CD's or downloads whenever you wish, so that you can fit the treatments together in a way that suits you and your needs.

How soon can I expect to see a difference?

Everyone is different, so the exact pace of change will be different for everyone too.  Much will depend on your personal circumstances and motivation.  However, breaking free of an addiction is all about changing your expectations. Our self hypnosis CD's and MP3 downloads encourage you to expect positive change and to take note of them as they happen. The changes you make will be meaningful to you, whenever they occur.

How effective are your recordings compared to a visiting a hypnotherapist?

Visiting a hypnotherapist in person has obvious benefits, but please do not underestimate just how effective a high quality hypnotherapy recording can be. The ideas presented to the mind when you are in hypnosis are written and presented in such a way that they can have a very powerful impact.

If you have the opportunity to visit a professional hypnotherapist with experience in treating addictions then we would encourage you to do so. But our self hypnosis CD's and MP3 downloads have advantages too. They can be used as often as you wish and whenever you wish to help yourself in a thorough way and fully address the psychological forces that underpin that unwanted addiction.

Are your self hypnosis CD's and MP3 downloads guaranteed to work?

No, because hypnosis is not a miracle cure, and there is no therapeutic approach that will be 100% successful for 100% of people 100% of the time.  It would therefore be wrong of us to guarantee success with hypnotherapy.

However, it is worth pointing out that our self hypnosis CD's and MP3 downloads are produced by our team of hugely experienced hypnotherapists, who have over 70 years of combined experience in the field of hypnotherapy. It is true that breaking an addiction is a challenge, but when you use high quality self hypnosis recordings that are written and recorded to the highest standards then you are giving yourself a great chance of success!

Further information about self hypnosis, hypnotherapy and our range of downloads and CD’s can be found on our FAQs page, where you will find answers to 50 of our most frequently asked questions.


We are very proud of the many wonderful testimonials we have received over the past 20 years.
  1. I was ready to stop drinking and make major life changes but the cravings, depression and boredom made it very difficult for me to quit. I started listening to the hypnotherapy session every night before bed and quit drinking instantly. I’ve quit in the past but it was much more of a struggle. This time I don’t suffer the cognitive dissonance that trying to stay away from alcohol used to cause. Also, I have experienced very few if any cravings.

    5 out of 5

    Jennifer Bailey - Colorado, USA

  2. I just have to share this with you! The stop smoking hypnosis MP3 is brilliant. Up to two days ago I used to smoke up to 50 per day. Yesterday I had one cigarette and I almost threw up. Today, just now, with the first pull my whole mouth was filled with saliva and I actually did throw up. It was absolutely horrible and amazing at the same time. This is after 15 years of smoking. Thank you, thank you, and thank you!

    5 out of 5

    Lewis Nader - Jacobsdal, South Africa

SHOW MORE TESTIMONIALS* Please be aware that results may vary from person to person.


Choose professionally produced, life-enhancing hypnotherapy by the finest in the field of personal change.

Choose from over 175 unique self hypnosis audio programs, all exclusive to our website. We offer a genuine and honest approach to hypnotherapy and this is communicated through our wide range of recordings.


All our self hypnosis recordings are authored by professional hypnotherapists with exceptional vocal talents. They are carefully scripted by our team of writers, who are leading hypnotherapy educators with over 75 years of experience.


With an emphasis on quality, each and every one of our self hypnosis audio recordings are produced to the highest standards possible, using state of the art equipment in our very own professional recording studio.


Save our self hypnosis downloads directly onto your phone or tablet. Our new 'Smart Session' app for both iOS (Apple) and Android also gives you greater control and more choice over how you listen to our self hypnosis programs.


More than 100,000 people from all over the world have used our recordings over the past 20 years. We are very proud of the many testimonials we have received during this time from people who have put their trust in us.


We believe our professional self hypnosis audio programs are the best available anywhere. We are so confident in our products that we offer a full 90-day money back guarantee (terms apply). So, order from us in complete confidence!


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